Why Your Startup Needs Professional Brand Photography: The impact that professional photography has on a startup's brand identity, trust building, and overall market presence
In the world of startups, where every move you make has potential, your startup deserves to be seen not just as another entity, but as a well of value. The impact professional photography has on a startup's brand identity is the first step in building trust, and establishing a consistent online presence.
That's where I step in, nurturing your brand's visual narrative with professional photography that speaks, touches, and inspires (not just your audience, but potential investors).
Imagine capturing the essence of your ideas that breathe new life into your online presence. Yep, it's exciting though, right!?
Your brand’s mission, values, and personality can’t help but draw people in.
We believe your visuals are the first impression, and the invitation to experience your offer. It's not just photography; it's crafting the visual narrative of your brand.
7 Reasons Startups Should Invest In Brand Photography So They Can Build Trust With Their Audience + Establish Their Online Presence
1. Visuals are Processed 60,000x Faster Than Text
Humans are incredibly fast at processing visuals! The brain can process images 60,000 times faster than text. That’s a WILD statistic. This means that when someone lands on your homepage or social media, the first thing they notice is your imagery, which will have an immediate impact on their trust and overall perception of your business, as well as how long they stay on your site.
Source: 3M Corporation
2. Visual Content is 40x More Likely to Be Shared Than Other Content
Social media users are much more likely to share visual content (photos, videos, etc.) compared to text-based posts. People trust visual content more because it is immediate. The more your brand gets shared, the more trust it builds.
Source: Buffer
3. 64% of Consumers Make a Purchase Decision Based on a Brand’s Visual Content
64% of consumers make a decision about whether to buy based on a brand’s visual content. This demonstrates that visual representation has a direct link to trust and purchase intent.
Source: Webdam’s 2015 “Visual Content Marketing” Survey
4. Visual Identity Consistency Can Increase Brand Recognition by 80%
Forbes said it best: Consistent use of visuals (logo, color palette, fonts, photography style) across all brand touchpoints (website, social media, marketing materials) can boost brand recognition by up to 80%. Trust and familiarity play huge roles in this! The more consistent your brand’s visuals are, the more customers feel they know your business and its values. And as you know, people MUST know, like and trust you to invest.
5. Consumers Are 85% More Likely to Buy from Brands That Have User-Generated Content
When consumers see real customer photos or stories, they are much more likely to make a purchase. User-generated content (aka UGC) adds a human touch and trust to a brand, as it reflects real people having positive experiences.
Think about Coca-Cola’s marketing, for example. Have you ever seen a Coca-Cola billboard and not wanted an ice-cold Coke!?
Source: TurnTo Networks
6. 56% of Consumers Trust a Business More if They Include Photos of Real People on Their Website…
When brands feature photos of real people—such as satisfied clients, human-feeling lifestyle headshots, behind-the-scenes shots, or personal stories—consumers trust them more. Stock photos, on the other hand, can feel generic and impersonal.
Source: TurnTo Networks
7. 90% of Information Transmitted to the Brain Is Visual
90% of information sent to the brain is visual. In a cluttered market, effective and high-quality imagery quickly communicates your professionalism and trustworthiness. Poor visuals, on the other hand, can have the opposite effect. Source: 3M Corporation
Your visuals don’t just show your product or business—they communicate your values, expertise, and give people a story to buy into.
In a highly competitive photography market, trust is key. The more your photography and visuals connect emotionally, reflect your unique vibe, and showcase real life experiences, the more likely potential clients are to trust you and eventually, buy.
Source: 3M Corporation
Trust is the bridge between curiosity and loyalty, and professional brand photography is the foundation.
It’s about showcasing your brand in a light that's both awe-inspiring and heartwarmingly genuine. We dive deep into the story of who you are, what you do and who you serve.
Every part of the shoot reflects the reliability and uniqueness that are at the core of your brand. Because when customers see the real you, trust isn't far behind
Ready to see what’s possible for you?
If you’re a coach, consultant, or entrepreneur ready to invest in high-quality brand photography, let’s create something custom-tailored to your brand. Book a consultation today and let’s bring your brand to life.
Recent startup clients include Freed Ai, Titus, Aalto, Spacious App, Doctor on Demand + More
Katie Monroe is an established brand photographer in the San Francisco bay area. She specializes in lifestyle, brand, and marketing photography. Katie serves Silicon Valley, San Francisco, Marin, and Sonoma Napa Wine Country. Additional services include fitness photography, food photography, editorial photography, commercial photography, headshots, product photography, and interior photography.
