ALL ABOUT BRAND IDENTITY > IDENTIFYING YOUR BRAND PILLARS > PURPOSE, VISION, & MISSION | SAN FRANCISCO PERSONAL BRAND PHOTOGRAPHER
WHETHER YOU KNOW IT OR NOT, YOUR COMPANY HAS A BRAND IDENTITY.
The varying stages of entrepreneurship call for different branding techniques. Sure, there are phases where a simple headshot will suffice, but that can only last for so long.
No matter where you are in your journey, your brand strategy is crucial to maintaining the message and overall vibe you want to show the rest of the world. Visuals, like photography and design, are the silent ambassadors of your brand. As Forbes said it best, your brand is the single most important investment you can make in your business. Professional brand photography is undoubtedly one of the most important pillars of your brand. Not only is professional brand photography important in the beginning stages or with any type of launch or program, but it also remains a key factor in your business growth and brand identity over time.
But, what if you are confused as to what branding is or how to even begin identifying your brand on a deeper level? No worries. I am going to help walk you through a few KEY points to identify. Once you have clarity on your brand pillars, it will be INFINITELY EASIER to begin planning for a brand shoot or full brand overhaul of your business! I am here to inspire you, but more importantly, to make your branding journey straightforward, fun, and streamlined.
Your branding photography should be as unique as your business offerings, and I will help you get there. Pull out a notebook and a pen and let’s dive in…
Before we dive in deeper, let’s review what your brand identity actually is. Your brand’s identity is more than just what you sell to customers. It’s not just about the benefits you can provide your clients or the results they can expect from working with you. A brand identity is something much more personal than just benefits and solutions.
It’s who you are…
BEYOND IDENTITY >> IDENTIFYING YOUR BRAND PILLARS OF PURPOSE, VISION, AND MISSION.
WHAT IS YOUR BRAND PURPOSE?
Your brand purpose is the reason why your brand exists.
To understand your purpose, you need to look at who you serve. Think of it like this, your business solves a problem or fulfills a need for someone. When you can identify the emotion that your client will feel after experiencing your “solution” (business offering) is how you understand your purpose. Identifying the emotion that your client will feel on the back of your solution unlocks the meaningful purpose.
WHAT IS YOUR BRAND VISION?
Your vision is where you plan your business to be in the future.
Thinking about where you want your company to be is a vital part of brand creation. When you go back to the brand purpose and realize that your brand is about impacting other people’s lives, you can be more ambitious about the future. Your vision should be big enough to inspire but not too big for people (within the brand) to buy into it.
WHAT IS YOUR BRAND MISSION?
Your mission is a statement of intent that encompasses both your company’s purpose + vision.
It is a commitment to impact the lives of the people you serve and to deliver what you promise, while ALSO being on the path to your future brand. It shifts the pattern of the vision and mission from what you want to achieve to what you want to give. Brands on a committed mission aligned with their purpose and vision set the tone for a strong working culture.
PURPOSE | VISION | MISSION
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PURPOSE | VISION | MISSION 〰️
ELEMENTS OF YOUR BRAND IDENTITY:
As you look at building your brand, there are 8 key elements to consider and understand. These elements are crucial while identifying the identity of your brand. Fill in the banks and recycle this content across your social channels and blog!
Brand Purpose (your brand purpose is the meaningful reason behind why your brand exists)
Brand Vision (our vision is where you plan your business to be in the future.)
Brand Mission (your mission is a statement of intent that encompasses both your company’s purpose and vision)
Brand Values (i.e. honesty, attention to detail, innovation, mindfulness)
Brand Audience (who you are speaking to and creating content for)
Brand Promise (what can you promise over and over again and never fail to deliver? I.e. impeccable customer service)
Brand Values (i.e. sustainability, racial equality, equal rights to employers, etc.)
Brand Tone & Personality of the copy + language (i.e. fun, witty, casual, first person or direct, promising, statistic oriented, third person)
Core Message of your Brand
Click the link below to get in touch OR dive into a free discovery call to talk about your needs, your brand and what you do! REMEMBER! Your brand is the single most important investment you can make in your business.
